I met Tyce Moore and his fiance Jaclyn back in May I think, at a networking event at the Village Inn, bright and early at 8:00 am on a Tuesday. I was still pretty new to networking, and talking about my business in general, but surprisingly I guess I didn't come off too bad. We chatted about his business briefly and then went about our day. I remember he was looking to increase conversions on his site, and get more engagement. I'm kind of the worst salesman in that I generally just like to talk with people, answer questions if I can be helpful, and if there's something more there, I like to think it'll develop.

Well luckily for me it did and Tyce reached out recently with some questions about what we had talked about, specifically MailChimp and email marketing campaigns. He wanted to know what it would cost for me to get him set up and running with a funnel of sorts to help send out newsletters with helpful info for potential insurance clients. He seemed like a smart guy, and I knew if we grabbed a coffee I could probably just show him what he'd need to do to get it all going. This was not because I'm this super altruistic businessman who goes around doing everything for free. On the contrary, I like to think that one of the best ways to be successful in business is to help others be successful.

Sometimes that involves money, other times time, a lot of times it takes both. It's almost like the idea of content marketing but in the real world. Content marketing is a form of marketing where you write and distribute helpful, real info about something you are a specialist in, to a targeted audience. So if you are a plumber maybe you write articles about easy ways to unclog a drain, or why you should use a water softener, etc. In practice, I like to talk to people about what they need in their business, and while I doubt I'm a specialist when it comes to websites, marketing, branding, and design, I do have a lot of experience in it and have worked on a lot of different projects in a lot of different roles. So sometimes it works out that I can help. I read somewhere that feeling like what you do matters is integral to happiness, and I like to partner with businesses when I think I can do something that matters. Anyway, back to the story...

I met Tyce and Jaclyn at the Starbucks on 16 (feeling guilty as his business is down in Palm Coast, so I know he had to drive further than I did for the meeting, but that's beside the point) So I took a look at his website, and his MailChimp account, (jealously a bit, as he currently has more subscribers than I do, doh)! He had a newsletter setup that looked pretty good so we talked a little about ways to get more opt-ins and be more strategic with his marketing energy. Conversions on a site, can be sales, leads, but also a lot of times it's just someone deciding that what you're offering is worth their email address. Jaclyn humored me by laughing at my bad jokes, puns, and overall unbusinesslike behavior. Their website looked great, but I gave them some tips on how to rearrange some things and reorganize it a little to make things really clear and to the point.