the gift of danceif they don't dance, then they ain't no friends of mine.
So I actually reached out to Cristina with The Gift of Dance, as I really wanted to do a website for her, (thought it would be a great portfolio piece) plus I knew she didn't have one, and didn't know much about her business model, but was hoping I could help.
We met at a Starbucks for about an hour and went over how her business works, and why she does it. I really loved the nature of her classes. My sisters all took dance forever, (the number of recitals I was dragged to as a kid.... sheesh) and My oldest daughter had done dance when she was younger and my youngest is in dance now. So I thought I was fairly familiar with how it all worked.
Cristina's business is a little different and I think that's a great thing. Even though it's obvious from watching her move that she could be teaching at a traditional school, with very rigorous routines, and big productions and all the things that go along with that, for the most part, she focuses on younger girls new to the world of dancing. It was clear that the kids in her class were having a blast, all the while learning the basics and the moves to put on a show for their parents at the end of the season.
The low pressure, the fun of it all, and the way Cristina connected with the kids was really different than some of the experiences I've seen and had. So anyway long story short we didn't decide to ultimately do a website at this time, but through talking with her we did come up with some things that she did need. We set up to do a photoshoot and to create a logo for her to use on flyers etc to help brand and promote the business.
Below you'll see some initial sketches I did to get a feel for the flow of the words and some possible placements.