Very shortly after posting on Facebook that I'd started my own business, my cousin Kimmy contacted me about a redo of her website. I was immediately intrigued because, well, to put it bluntly, I am the worst at keeping in touch with family. I thought it was so great that she reached out, despite my lackluster communication skills as an adult who uses the internet regularly and should be able to do something as simple as email once in awhile. She lives up in New York where my dad's side of the family is from (there's even a Dykeman street in NYC, pretty sure we're related... even if it is spelled funny). We used to go up to New York to visit with grandparents and all of our aunts, uncles and cousins either every Christmas or Summer.
So, I ran a site audit on her current site which is always the first step in my process for anyone that has a current site. It's nothing fancy, but after 10 years in the industry, I like to think I've got an eye for what works, and what doesn't. Plus I try to read up in my old age on trends and metrics on the internet. She had built her site in site builder, a fairly popular easy to use DIY website solution. I thought that there were definitely some ways I could help her build a site that converted better, was mobile friendly and presented her services better. So after arguing with me about taking a family discount, (which she refused to take), I got to work.
One of the first things that her site needed to do was work on mobile. With users accessing the internet now more than ever on their phones, it had to work great and look good. Additionally, she needed some clear call to actions for users to schedule appointments, find information, and be able to call and email easily. Luckily she had an updated headshot taken recently and we were able to incorporate that as well as some on brand stock imagery that helped to showcase what success would look like for potential patients.
It was a great project and I really hope it will help her grow her business. She has a heart for helping people and an ability to talk to you, not at you, which I think is rare. If you are in New York State and need someone to talk to make sure and look her up! Her website is evokehope.com
Before and after shots are posted below as well as some new pages we made highlighting each service.